Scope & Engagement
Phases
Four phases, each one named by its output rather than its activity.
| Phase | Output | Weeks |
|---|---|---|
| Positioning | Position statement, messaging architecture, proof hierarchy | 2 |
| Identity | Name territories, wordmark, system | 3 |
| Copy | Full site copy, every line annotated with its rationale | 2 |
| Site | Design and build | 4 |
Drop Identity and the name keeps arguing against the position. Drop Copy and you get a new-looking site making the old claim.
What you get
- A position stated in one sentence, with the evidence behind it
- A messaging architecture your team can write from without us
- Three name territories, applied and tested in real context
- Every line of site copy, annotated with the reason it exists
- A designed and built site, handed over with its design system
Investment
Next step
A sixty-minute positioning session with both founders.
You leave with the position locked and the hero direction chosen. Everything after that is execution.